Travel organisation enhances the employee experience with consistent recognition and inclusive communication
Pacific Atlantic Handling (PAH) offers a unique customer handling service and provides luggage tracking at a regional airport. As PAH continues to grow and expand its employee base, the organisation realised it was time to improve both the employee and customer experience in order to stand out as a top employer and engage its people.
211
eCard sent in first 2 months of launch
21
awards issued in first 2 months of launch
What they needed
Prior to working with Reward Gateway, Motorpoint provided benefits to their employees, but the offering was limited and dispersed across different platforms. Not only did their employees find them hard to access, but it was a real challenge for the People Team to monitor how the benefits were being used and which were the most valued.
With the majority of Motorpoint’s staff in offline roles and without daily access to a computer, providing a benefits platform that was accessible on mobile devices was essential. They also wanted to improve recognition within their organisation and make sure their staff felt valued and celebrated for their hard work. Central to this goal was a platform that could support the physical, emotional and financial wellbeing of their employees.
Industry:
Travel & Tourism
Number of employees:
105
Number of locations:
1
Platform features:
Employee Communications, Employee Recognition, Employee Discounts, Employee Surveys
How we helped
Bringing powerful communications and recognition together in one place was top of mind for PAH. The organisation partnered with Reward Gateway to launch its employer-branded employee engagement platform, “Elevation.” It’s on the platform that employees can send one another performance-based eCards to highlight good behaviour, such as “Customer Experience” and “Leading by Example,” alongside greetings-based eCards such as “Happy Anniversary” or “Congratulations.”
Employees can send one another three levels of monetary rewards called “Altitude Awards,” as well as nominate top performers for Employee of the Month. These non-monetary and monetary reward and recognition tools help PAH foster a community-driven culture and improve employee morale. What’s more, social recognition helps keep teams connected from any device, at any time – even on the busiest of days in an unpredictable working environment. When R&R is made public, others in the business can see it, comment on it and add reactions such as “like,” “wow” or “love.”
To build upon the newly-formed culture of appreciation, the team also used the platform to educate others in the business on the “how” and “when” of recognition and reward. The platform houses a dedicated FAQ page to recognition so that employees can learn more and understand the differences between sending an eCard, nomination or award for a more consistent experience.
Keeping communications at the core is key to many businesses, but especially at PAH, as the organisation is in a period of rapid growth and change. On the Elevation Blog, employees can stay updated on important company news and announcements so that they never miss a beat. Before the site launched, PAH’s CEO Neil Lott realised he needed to be a key driver for the new culture initiative and make himself more visible as a leader.
The results
On the very first day of launch, employees were welcomed with a blog post from Neil, which set the tone for employee communications. Neil’s blog post outlined key goals to ensure everyone was marching to the same beat, and he identified himself as a top contributor going forward – because leadership involvement is crucial to moving the needle on employee engagement. To keep the two-way feedback open, PAH utilises polls to keep a pulse on employees’ interests and feedback on the site to make sure it’s hitting the mark.
Working towards improving the employee experience both at work and at home, PAH implemented employee discounts that help employees save money on everyday items to improve their financial wellbeing, with access to hundreds of retailers through Elevation. Since launching Elevation in November of 2019, employees have sent 211 eCards, 21 awards and Neil has published 3 blogs and counting.
Commenting on the value of employee recognition at PAH, Neil adds, “When I started this journey of creating my company, I knew I wanted it to be different for all the employees that worked for us. With the challenges and issues working at an airport can create for someone, I wanted everyone to feel supported, recognised, engaged and most of all, a feeling of belonging at work. As we move into the next phase, I am confident that we will be able to expand the path of recognition for our employees at PAH and continue improving the employee experience.”
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