NAHL Group relaunches platform to bring business entities closer together, increasing visits by 276% and amount of recognition sent by 182%

What they needed

NAHL Group is an umbrella group of four separate organisations which work across three different divisions and four geographically spread out offices. Whilst each organisation under the umbrella operates separately, each shares a number of central office amenities, including employee discounts provided by Reward Gateway.

The team at NAHL were introduced to Reward Gateway’s new employee engagement platform and straight away saw its potential to help achieve their business goals. This led NAHL to relaunch with the new platform, putting a greater focus on being an engaging, inclusive space for employees to come together with a bigger emphasis on using recognition to drive company values.

How we helped

NAHL’s team renamed the platform to “SourceIt!” with the supporting tagline of “Find It, Use It, Buy It, Own It,” reflecting the platform acting as a one-stop-shop for everything an employee in the Group would need. This included an NAHL Group news blog, library of HR information, employee photo gallery with accompanying fun facts, and the addition of the Wellbeing Centre – an holistic, online resource covering physical, mental and financial wellbeing. The team worked closely in collaboration with Reward Gateway to ensure the build, redesign and delivery focused on the user experience.

A new set of awards were created to bolster NAHL’s recognition strategy, including peer-to-peer eCards and top-down instant awards with a monetary value attached. The addition of a social recognition wall also increased the visibility of recognition moments being sent across the Group by allowing colleagues to share in each other’s successes with likes and comments. Annually, recipients of certain awards are chosen by the CEO to receive £250 to spend towards personal or professional development of their choosing.

As the NAHL Group is a business built on relationships and healthy competition, a personal approach was taken to promote the relaunch to engage all employees – especially those who had expressed cynicism about the platform and its value. The centrepiece of the team's approach was their communications plan deployed two weeks before launch. Highlights of which included teaser emails, how to guides, roadshows, quizzes, an orientation video, and SourceIt! Champions to update teams about changes, create anticipation and build excitement.

What they achieved

With the SourceIt! platform live, NAHL were quick to see the business message reinforced across the Group thanks to the reduction in silo working and a greater interest in the news being shared on the blog. This was backed up by the amount of unique monthly visitors to the platform increasing by 276%, with the average percentage of users returning to the platform reaching 82%.

And as more employees accessed the platform, the social recognition wall also improved two-way communication between employees, with an 182% increase in the amount of eCards being sent in the first six months of launch.

NAHL’s team also saw year-on-year progress through key measurements in the company’s employee survey. The amount of employees who agreed with “I have the ability to recognise and reward my colleagues” rose from 60.4% to 94.9%, Also, “There is a strong feeling of teamwork and fun across the company” rose from 54.0% to 85.0%, and “I am clear about what the company is trying to achieve” rose from 77.9% to 94%.