Chloe Thompson
3 min read
Like it or not, there’s a certain tale to tell when it comes to millennials. We’ve talked about it before, even a lot on this blog. And the topic isn’t going away anytime soon.
Over on the Rebel Playbook website, there are a lot of plays that either talk about innovative ways to engage millennials, or show how companies that boast a high demographic of millennials operate. From beer, to fashion and mission, these are some of those companies that are thinking outside the box when it comes to attracting millennial talent:
Brewdog
Depending where you are on the millennial track (the range is technically from anyone born 1981-1996, according to Pew Research on millennials), your version of a firstborn might be one of the four-legged kind. Brewdog, as you can tell, has a love for dogs, and it brings that over into its “pawternity” benefit. Read about how the company uses unique benefits to give employees a little extra hand in all important stages of life.
rg.co/pawternity
Stonegate Pub Company
It seems like breweries know what they’re doing when it comes to engaging millennials. Another UK-based pub called Stonegate Pub Company turns to a different kind of partner to grow Learning and Development at the company — Albert Einstein. Using Albert and his girlfriend Elsa, all employees can learn to be exceptional leaders through a series of interactive online classes. As we’ve talked about before, key to engaging millennials is giving them a sense of purpose and opportunities for self-development. It sounds like Stonegate is on its way to delivering that to all of its staff, including millennials.
rg.co/leewoolley
Speaking of purpose, one of my favourite plays from the Rebel Playbook has to be from LinkedIn’s VP of Global Benefits and Employee Experience Nina McQueen. In her play about LinkedIn’s “InDay,” she talks about reenergizing a day that had long since been forgotten to let employees invest a full day in bettering themselves, the company and the world. The stories are really inspirational, and there’s even a video overview showing how far the day has come.
rg.co/inday
The Gap
Secret time: I used to work at the Gap, in between breaks while on holiday from college and throughout highschool. And even transferred over to Banana Republic for awhile, too. So I have a soft spot for the brand. But that’s not why I picked this play, from Rob Ollander-Krane who is on a mission to do away with annual performance reviews (amen!). Check out what the company has done instead with a 12-point informal check-in system and a high-growth mindset. As he says, “driving performance is not about ticking off all the things you have on your ‘to do’ list; it’s about thinking about how the world will be different if you achieve them all.” Love that.
rg.co/robatgap
Stay tuned next week for our last Rebel Reads post for more to add to your reading list! Got a favourite story? Share it with us in the comments.