What does a rocketship have to do with company values?

3 min watch

Most companies have corporate values but many employees struggle to remember them or even understand what they really mean. Even fewer companies manage to explain how the values link to the company’s mission.

As we've often talked about, Purpose, Mission and Values is one of the foundational elements of the 10-piece Engagement Bridge™, our strategic model to improving employee engagement. With eight of our own values, I find that oftentimes employees might forget one from time-to-time. So I brainstormed a way to get them to remember not only what the values mean, but how they work together to reach our own mission, "Let's make the world a better place to work." 

I hope you enjoy this quick 3-minute video to serve as an example of how to illustrate your own company values. Here's an introduction to the RG Rocketship of Values: 

For another example of how we talk about our values, I encourage you to check out our own Culture Book. Here you'll discover a pocket-sized look at all of our values and what our employees receive on their very first day.