Retail organization uses employee feedback and internal communications to create new company values

The approach

To kick off this new initiative, the Vibe Tribe started hosting “Vibe Weeks,” which centered around taking one of the key areas that had been highlighted through research and spending the week talking to the team about that behavior through interactive activities.

The first potential Vibe the team explored during week one was love. The Vibe Tribe hand-delivered Love Notes, along with Loveheart sweets with two simple questions for employees to answer: “What are you passionate about?” and “What do you love to do outside of work?”

Keeping in mind different communications preferences, the team tried to appeal to different styles and activities. The Vibe Tribe was tasked with “Love Selfies,” which included getting team members to write and share one of their greatest loves. The team also introduced a survey called the “Love-o-meter” to ask people questions about what they loved to do as part of their day job, as well as a video to gain feedback.

The second week of Vibe Weeks, the team explored positivity. Team members dropped 500 little smileys on employee’s desks, not only to make people smile, but to ask the important question, “what made you smile last?” This was an important question when it came to employee engagement at Missguided. The Vibe Tribe also asked employees to show their creative side with the smileys, demonstrating what made it happy.

Following positivity week was fun week. The team found out quickly that although Missguided was a fun place to work, people didn’t like talking about having fun, and “forced fun” was something no one liked. The Vibe Tribe also dropped gummy sweets on people’s desks with the statement, “show us how you have fun at work,” and received some great entries. During fun week, a giant “Ha Ha board” was passed from floor to floor, encouraging employees to write down what made them laugh last at work.

The final week was focused on empowerment. The Vibe Tribe explored dreaming big by asking employees, “what is your biggest dream?” and invited employees to write their dream on a giant board in the company’s Social Space. The team also asked, “what would you like the find at the end of a rainbow?” Which was cleverly attached to rainbow sweets and gave the Vibe Tribe an idea of different thought processes. The Vibe Tribe and People Team spent hours asking people about the behaviors associated with the proposed Vibes, and made sure everyone agreed upon what was right for the people and the business.