The missing link to engaging seasonal workers

Tools to improve your Employee Value Proposition

The world of work has significantly changed since the beginning of the year. As HR and People leaders, we need to think differently about how we connect, support and recognize the people who keep our businesses moving, especially during challenging times.

Although this holiday season will look different than others, a study from Monster shows a steady increase in hiring for seasonal workers (12% month over month) and talent is still in high demand to rebuild teams. According to HR Daily Advisor, the most popular seasonal jobs this year are customer service (39%), retail (21%) and logistics (15%), and industries such as manufacturing, healthcare and technology have increased hiring.

The competition to find the right talent is getting harder every year, and this year is no exception.

We all want to find the best people for our businesses, and once we’ve found them we’d really like to hang on to them – even if they’re seasonal or work on specific jobs from time-to-time.

Whether we have a legal obligation or not to treat all the people who work for us the same, we should think about the advantages and opportunities of giving everyone we work with the same great tools and appreciation that help them understand our organization is a great place to work. Let’s uncover the top tools for improving your Employee Value Proposition (EVP).

Shining a spotlight on hard work to boost morale

In our latest survey, we asked 1,510 employees from companies across the UK, U.S. and Australia about their biggest stressors this year. Unsurprisingly, 51% of employees are looking to move jobs due to a lack of appreciation, support and connection from their current employer.

Reaching and engaging seasonal workers through employee rewards and recognition is essential for standing out as a top employer this year (and well into next year). While this is important for all workforces, tapping into recognizing and rewarding your people can make them feel appreciated no matter where they’re located or how often they’ve seen your office headquarters.

A quick “thank you” or a “job well done” eCard or a “game changer” award can help people feel connected to the business and, of course, appreciated for their hard work and skills.

It’s our job as HR leaders to help boost morale and prevent employee burnout and isolation in an ever-changing environment. 

Keeping your people connected no matter where they are

An employee communications tool that allows you to connect with your people wherever they are is a big piece of the puzzle for seasonal workers. Many employees are dispersed, working in different locations and may not see everything that happens on a daily basis. 

By connecting people to important company announcements, to customer successes and to one another, you have an opportunity to help them be part of your mission and to understand and display your company values.

Improving your EVP goes hand-in-hand with reinforcing your company purpose during times of change. Help your people understand the importance of the work they do each day and see the direct impact company-wide from key stakeholders or leaders in the business.

Extending your people’s disposable income

Financial support for employees during COVID-19 is key to helping your people and their families get through hard times. With access to savings at hundreds of retailers, employees can save big on everyday purchases or their holiday shopping expenses. 

With employee discounts, you can help people make their salaries go further and they'll know that they’re treated the same as everyone else who works for your business – which is critically important for engagement, collaboration and customer service. 

This holiday season in particular, selecting the right employee discounts provider to improve your Employee Value Proposition has the power to set you apart from the competition.

It’s important for your employer brand that all employees feel connected, supported and engaged, even if they only work for you three, two or one day a week.

Our people need to be at the center of everything we do in order to continue moving our businesses forward. Improving your EVP means better connecting, supporting and recognizing seasonal workers (and all employees) during an extremely challenging year. What next step will you take towards becoming an employer of choice?